Prioritization

Nathan Anderson | Aug 13, 2025 min read

I often get asked by CEOs and tech founders to help them figure out or confirm their technology roadmap. It’s usually for startups that don’t have a product leader yet, and the founder is making all the decisions about what to prioritize.

🛑 Before I jump into the existing roadmap or even ask about ideas for upcoming work, I like to start by digging into the process they’re currently using to prioritize their work and plan their roadmaps.

It can be as simple as four basic steps:

  1. Define your vision and goals.
  2. Identify key initiatives and milestones.
  3. Create a visual roadmap considering (1) and (2).
  4. Communicate, communicate, communicate.

If you have a consistent and reliable process for building and regularly maintaining a roadmap, you’re much more likely to reach your goals. 🏆

Do you have a system for figuring out what’s most important for your business and putting it on a roadmap? If not, I can lend a hand. Building believable roadmaps is harder than it sounds and is more complex than just these 4 basic steps but I can walk you through it.

(Photo is Pinto Canyon Road in far west Texas. See what I did there … a road. I got the Dad jokes)